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Archive for April 2nd, 2008

Skin in the Game

Wednesday, April 2nd, 2008

While grocery shopping with a friend of mine, she mentioned that she always buys the slightly more expensive eggs.  The higher price signals that the eggs are of higher quality.  If the pricey eggs are still on the market, someone must be buying them for a reason.  In unfamiliar markets consumers often use price to […]