Archive for April, 2009
Has the Internet Made Advertising Obsolete?
Friday, April 3rd, 2009Eric Clemons over at Tech Crunch argues so in this thought-provoking article. His points are:
Consumers do not trust advertising. (References Dan Ariely of Predictably Irrational)
Consumers do not want to view advertising
Consumers do not need advertising
The crux of his argument is that the internet has made information so widely available that advertising no longer […]