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Archive for June 22nd, 2009

When Signaling sends the Wrong Signal

Monday, June 22nd, 2009

Google became the world’s most popular search engine by radically increasing the relevance of search results.  It was able to do so by rewarding sites that received a lot of links from other sites.  Links from popular sites were worth more than links from obscure sites.  The popularity, or rank, of a site became known […]